Global forces shaping the future of business and society Research Paper

Global forces shaping the future of business and society - Research Paper Example As the organizations build the vision plan 2020, there is whole sum opportunity to shape the emerging relationship between the society and business ventures. In order to do so it is required to take an uncomfortable step for the business planners. The planners infrequently make predictions for ten years. Today’s world calls for such stringent planning prospects. Being a difficult task for the planners they need to note the frequent twists and turns that are taking place between the interactions of business and society. The technological advancements have helped the entrepreneurs to stay connected across the globe even from the remotest corner. The transformations in relationships between the organizations and some other nonprofit organizations which were once on the contentious path are surprisingly beginning to be more collaborative. Now, forecasting is associated with fraught and significant costs have to be borne by the companies in planning cycles for the near future. Some of the analyzed trends are on track to take shape. The trends allow the organizations to make changes in their strategies with sufficient time. The trends pave the way for the companies to seize the opportunities for expanding the operation of the company into new product lines and markets. The companies that are able to take a proactive mindset and have the capability to rework on the several business strategies which were already undertaken with the aim of shaping a better future taste success. The aim of the companies is to devise a win-win situation that will benefit the communities as well as the corporate bottom lines in the same fashion. The most likely trends that are likely to come to the surface in the coming decade include The Great Rebalancing, the Productive Imperative, The Global Grid, pricing the Planet and The Market State. Research Questions The research questions are as follows: What are implications of corporate involvement in order to solve social problems issues? What are the ways through which the corporations can position themselves now with the view to maximize profits and societal impacts? Literature Review According to Dominic Barton, the operating environment of the businesses is under radical transformation. The trends that are influencing th e undergoing are demographics, technological as well as societal. It is quite obvious the trends discussed will affect the operating environment but the most striking point is the confluence of the trends. He expected a wave of transformation on its way. Elizabeth Stevenson opined to examine the size or the scope of the changes. The time calls for examination of whether the move is towards venturing into new markets, or ways to survive efficiently. The operating environment will get influenced in different fashion if the move is towards overcoming the scarcity of resources or interact with the authorities in a different way. According to Patrick Viguerie, examination f the demand pools will reveal that the revenue leaders of today will not be in a sustainable position in the coming years as far as unit leadership in emerging markets are concerned. This means that the new world will witness new leaders. He stated that companies opt to view the short term while deriving strategies. Se veral insertion points were put forwarded by Sven Smith. The strategies should be informed by some upfront section along with some trends that will contribute in promotion of new businesses. The section can be undertaken on monthly or annual basis. Research is required to determine the degree of the position of the resources against the trends as well make a second strategy if the undertaken strategy sinks (Belgard and Rayner, 2004, p. 4). The forecasted trends are easy to get embedded into

Smoking Cessation Research Paper Example | Topics and Well Written Essays - 500 words

Smoking Cessation - Research Paper Example This prediction gives a great attraction to new ventures into the industry. At the present the industry is trying to grow and overlie most of its challenges. The industry is fragmented since it is facing stiff competition from the e-cigarrete industry and many of the smokers who want to quite do prefer diet way to quit or try other ways like tablet apps. There are several players in this industry who among them are food cessation products like gums, lollipops and drinks others are tablet and phone app users and now the cessations cigarrete. Examples of these players are prescription, nicotine inhaler, nicotine-free cigarettes and hypnosis acupuncture (Bloomberg, Thomson Financial, Reuters, Dow Jones). The largest player in the market is OTC nicotine spray product. The basis of competition in the industry is the pricing in that the cessations products should be cheaper than cigarrete and another factor is taste. The product should be easy to understand and leave no bad taste in the mouth. The major trends in the industry is that the cost is going up since new cheaper sensation products get into market daily and so cost of marketing must rise to keep a player in market. Due to high competition to prove to consumers that one product is best than others a lot of fund is spend on market and product modification to suit consumers interest. Technology is also a player in that some sensation apps are being developed in smart phones and tablets and are so cheap. Another upcoming trend is the class or status of smokers. People working in office do like products which will freshen their breath and kill the craving for nicotine cigarette. Government regulations like tax implication on nicotine makes cigarrete more expensive to consumers hence smokers opt to quit and start using smoking cessations. The winners of smoking cessation brands should proactively provide healthy solutions and